Online dating market growth
Online dating market growth - Online sex
More Americans are shopping for love online these days, and industry analysts say there's an opportunity for investors in the emerging trend.
Other research suggests that more than a third of married couples now meet online. The unmarried population stands at 47 percent, up from 42 percent in 1994, according to the Census Bureau.Analysts say is best positioned to capitalize on the surge, so much so that Topeka has increased the value of the company's stock to $98 from $78 and recommends investors purchase shares of IAC in anticipation of a spinoff.(IAC announced in December that the dating website will be reorganized as a separate business called Match Group, with its own chairman, potentially setting the stage for a spinoff.) "A company like Match, they have the best potential to gain significant market share in terms of the number of subscribers," Anthony said.If it happens, the move will make it easier to turn Match into a separately traded company, a strategy Diller used before.IAC previously spun off travel service Expedia in 2005.Launched in April 1995, is now in 24 countries and hosts websites in 15 languages.
Since acquiring Match.com, IAC has bolstered the personals business with several acquisitions, including Ok Cupid in February 2011, expanding the Match unit's sales to $713 million in (2012) from $366 million in 2008.
It now has the highest brand visibility in the online personals industry and is the largest personals site in terms of traffic and revenues.
All told, the dating services industry is expected to generate $2.1 billion this year, and nearly 70 percent will come from the thousands of dating websites across the globe.
But even though the industry as a whole is growing, not all online personals sites are created equal, and analysts say only a select few make for good investments. Others focus on niche markets like race, religion and ethnicity.
Sites like e Harmony—the second largest online dating website in the U. "There are few stand-out investment opportunities these days," said Mark Brooks, an Internet dating industry consultant based in New York City.
Leading the pack is Match.com, owned by IAC/Inter Active Corp, the Internet holding company controlled by billionaire Barry Diller.